Memorial Day is the unofficial start to summer, and with it just passing, smart sellers know that it’s time to finalize a July 4th product strategy.
After all, Independence Day falls right at the start of Q3, and it can provide a powerful boost to your end-of-Q2 and early-Q3 sales. With the right sourcing, of course. To help you get ready for this first big summer sales day, we’ve put together some July 4th sourcing tips. Read on for ideas on how to get patriotic with your product strategy so you profit in Q2 and Q3 like never before.
Stock up on the red, white, and blue
American pride is on full display on July 4th, so you’d better believe flags will be flying off your shelves.
Source American flags in all sizes and forms, from small hand-held stick flags to massive flags for displaying in front yards. Don’t be afraid to splurge on fancier flags with embroidered stars, as some buyers won’t hesitate to celebrate Independence Day in high style.
You should also consider stocking up on American flag banners and buntings, as many businesses will be looking to decorate using these.
Source patriotic party products
In addition to flags, you should source as many patriotic party products as possible. Any typical party products with American flags or in red, white, and blue are potential sellers. Consider the following list when putting together your product strategy:
• Cups and plates
• Wall decorations
• Lights (string, glow in the dark)
• Patriotic music albums
• Inflatable buffet covers
• Photo backdrops
• Cupcake decorating kits
• Bead necklaces
• Goodie bags
• Garden gnomes (yes, garden gnomes!)
America-inspired clothing and accessories
All those patriotic partiers will need things to wear, so add clothing and accessories to your Q3 sourcing strategy. You can list anything red, white, and blue as long as you optimize the SEO in your product description. Consider including keywords in your product description like “patriotic,” “july 4th,” and “american flag” so you appear in those searches.
Here are some lightweight products to think about when planning your July 4th strategy:
• Hats and caps
• Floral crowns
• Lockets, necklaces, earrings, and other jewelry
Small patriotic toys, gifts, and goodies
Perhaps the most intriguing early Q3 products, especially for FBA sellers, are the smallest ones, like toys, gifts, and other patriotic trinkets. These items span a wide range of categories, from Toys & Games to Office Products to Home Decor, and have the potential to be high-volume sellers.
Work from the following list when brainstorming ideas:
• Iron-on patches
• Temporary tattoos
• Photo props
• Coffee mugs
• Dog collars
• Phone cases
Don’t forget about products related to summer
The weather will be hot and sunny come Q3, so make sure you stock up on plenty of summer products ASAP. For a long list of ideas, check out our detailed post on summer product sourcing. And in the meantime, here’s a list of ideas for rounding out your July 4th product strategy:
• Grilling equipment
• Summer cookbooks
• Hiking and camping equipment
• Patio furniture
• Pool products
• Bathing suits
• Beach towels
• Boating equipment
Thanks for reading, and we hope this article inspires you to think beyond your typically summer product sourcing strategy!