In the world of online selling, Thanksgiving has taken a backseat to the “shopping holidays” of Black Friday and Cyber Monday that take place immediately afterward. But that doesn’t mean you shouldn’t focus on sourcing the best Thanksgiving products possible for driving sales leading up to the holiday.
In the next few weeks, shoppers will begin buying products they need to produce elaborate holiday feasts, decorate their homes, and ready themselves for colder weather on half the planet.
That means savvy sellers are about to start bulking up their inventories with the most popular Thanksgiving products to have enough on-hand to meet peak demand in late October and early November.
To help you prepare, we’ve put together a list of items you’d be smart to source as we head toward Turkey Day.
The best Thanksgiving products for the kitchen
Aside from being the official time of year to give thanks, Thanksgiving is all about eating. With that in mind, it’s vital to stock your store with the most popular kitchen gear specific to Thanksgiving.
Here’s a breakdown of products you should consider stocking up on:
- Serving platters
- Carving knives - electric and regular
- Cutting/carving boards
- Measuring cups and spoons
- Strainers and colanders
- Kitchen towels
- Utensils and servingware sets
- Plates and glasses
- Disposable serving wares - paper plates, plastic cups, etc.
- Roasting pans - both disposable and high-quality
- Baking sheets
- Cooling racks
- Sets of pots and pans
- Rice cookers
- Pressure cookers
- Meat thermometers
And, don’t forget these smaller items that will also be in high demand for Thanksgiving:
- Potato peelers
- Potato mashers
- Slotted spoons
- Turkey basters
- Pot holders and oven mitts
- Pot rests
- Gravy boats
- Fat separators with strainers
- Mixing bowls
- Rolling pins
- Bundt cake pans
- Pie and tart pans
- Pie serving dishes
- Muffin tins and other baking ware
- Butcher’s twine
- Cake decorating supplies
- Sifters and sieves
Households all over America will be cooking essentially the same things for Thanksgiving, so you can expect millions of people to be purchasing these items in early Q4.
With that in mind, make sure your product listing pages are optimized for search (SEO) so people can find them easily via marketplace search engines.
Consider using the word “Thanksgiving” in your listings to ensure they show up in holiday-related search results.
The best grocery products to source for Thanksgiving
In addition to kitchen tools and cooking equipment, pantry essentials and other ingredients will be selling through online marketplaces at a record pace this year, as they did last year.
Here are some grocery items you should consider adding to your online Thanksgiving product arsenal:
- Canned goods:
- Yams and sweet potatoes (because, yes, there is a difference!)
- Pumpkin puree
- Collard greens
- Fried onions (for green bean casserole, of course)
- Other vegetables
- Cranberry sauce
- Marshmallows (for sweet potato casserole)
- Stuffing mixes
- Pre-made gravy and gravy mixes
- Pumpkin pie mix and other baking mixes
- Seasonings and spices:
- Poultry seasoning
- Salt (kosher, iodized, and seasoning salt)
- Garlic powder, granulated garlic, and garlic salt
- Sugar - granulated, light and dark brown, confectioners
- Cooking oil
- Broth and stock (canned and boxed, chicken and turkey broth/stock, especially)
- Edible leaves
- Holiday candies - chocolates, gummies, hard candies, etc.
The best part about most of these grocery items is that they’re not just seasonal for Thanksgiving.
If you’re left with unsold inventory, you may be able to sell the rest of your “Thanksgiving” products as the December holidays of Christmas and Chanukkah approach.
The best Thanksgiving products for decorating the home
Since Thanksgiving is a time for reuniting with family and friends that may only be seen once or twice a year, those who are playing host for the holiday are going to want their homes to look their best.
That means Thanksgiving and fall decor products will be massively popular sellers as the season gets underway.
Here are some Thanksgiving decoration ideas to help you start sourcing:
- Turkey wall hangings - people with children will surely plaster their front doors with turkey likenesses
- Fake gourds, colorful corn cobs, and squashes
- Fall leaf decor - paintings, wall and door hangings, wreaths, etc.
- Depictions of pilgrims
- Festive tablecloths and runners
- Seasonal centerpieces
- Themed place settings and napkins
- Decorative banners and garlands
- Pillow covers
- Photobooth props
On top of these, consider sourcing anything artsy that has the typical Autumn palette of orange, red, yellow, and brown.
The best products to combat the cold during Thanksgiving
While it won’t quite be winter when Thanksgiving arrives, it will surely be a lot colder in many parts of the planet than it is now.
So, take advantage!
The following products will be on fire as the weather gets chillier and Thanksgiving approaches:
- Fall/Winter clothing
- Coats and jackets
- Thermals and long underwear
- Beanie hats / knit caps
- Face masks
- Cozy slippers
- Thick socks
- Fancy attire for holiday parties
- Electric space heaters
- Blankets, quilts, and heavy throws
- Electric blankets
- Winter/indoor sporting goods
- Ski and snowboard equipment
- Ice hockey equipment
- Ice fishing equipment
- Indoor exercise, yoga, and aerobics equipment
- Instructional videos
- Snow defense
- Snow shovels
- Ice picks
- Car covers
- Pool covers/tarps
- Salt for melting snow
- Snow melters
- Snow chains for tires
- Windshield scrapers
The recommendations in this article represent just some of the products you should source in advance of Thanksgiving.
But they’re a great start for expanding your inventory to include products that see an increase in demand as October winds down and November begins.
The bottom line on the best Thanksgiving products to source
While Thanksgiving Day is sure to be a major day for eCommerce sellers when it comes to shoppers gearing up for Christmas and Chanukkah, it’s the weeks leading up to Thanksgiving that signify primetime for sellers slinging products that directly relate to Turkey Day.
By beginning your sourcing of Thanksgiving products now, you’ll be in excellent position to outsell your competitors once Thanksgiving shopping starts intensifying.
And, if you’re looking to be in the best possible position for beating your competitors consistently throughout Q4 and beyond, consider solidifying your pricing strategy with the help of intelligent automated repricing software.
Since so many sellers will be offering the same exact Thanksgiving products, it’s vital to find ways for your listings to stand out on Amazon, Walmart, and eBay.
That’s where automated repricing comes in.
With an intelligent repricer, you’ll be able to keep your prices as competitive as possible versus only the competitors you wish to price against.
If you’ve never tried automated repricing, you’re in luck: Informed.co offers a free 14-day trial of its automated repricer.
That means you can discover the power of intelligent automated repricing risk-free just before the Q4 sales rush begins. And that means you’ll be able to have it optimized to perfection right in time for the busiest shopping
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