Holidays are a great time for Amazon sellers to boost their bottom lines. With March right around the corner, it’s time for you to start thinking about Amazon St. Patrick's Day sales. By having a focused eCommerce strategy as you head into March, you can maximize St. Patrick's Day sales and profits.
So, what are the best products to sell? And how will you ensure that your products are the ones making their way into buyers’ carts?
The following tips will help you develop clear, effective Amazon selling strategies to secure St. Patrick's Day sales.
Stock up on St. Patrick's Day-themed apparel
While St. Patrick's Day isn’t typically a gift-giving holiday, that doesn’t mean people aren’t looking to make purchases. According to a National Retail Federation (NRF) survey, consumers were expected to spend $5.3 billion on St. Patrick's Day in 2017, making it a prime time to stimulate sales.
Many will head out to bars, while others will attend parties and parades. No matter where people go, everyone who celebrates the holiday needs one thing: accessories.
Amazon sellers should be sure to source popular St. Patrick's Day accessories such as:
On St. Patrick's Day, the gold is in the GREEN
In addition to sourcing items featuring shamrocks and leprechauns, Amazon sellers should also source items that are, quite simply, green.
To satisfy those people who want to dress up for the holiday without going over the top, be sure to source plain ol’ green shirts, green leggings, green hats, green shoes...pretty much anything green will do. This will add another set of potential high-sellers to your product mix, helping you boost Amazon St. Patrick's Day sales.
Need more ideas for products to sell?
Check out Amazon’s St. Patrick's Day homepage for a collection of popular products.
And of course, don’t forget the chocolate!
Chocolate is one of those things that sells year-round, but it’s especially popular during holidays. It’s hard to resist those tasty chocolate coins, so consider adding them to your Amazon St. Patrick's Day product arsenal.
If you’re an FBA seller, you’ll need to follow Amazon’s guidelines for selling date- and temperature-sensitive products.
The full guidelines are pretty extensive, but fear not—we highlighted a few key things to remember below:
• Products that can expire must have the expiration date printed on the master carton in 36-point font (or larger) AND on the individual/retail display unit
• A product that has an expiration date may be listed with FBA as long as the unit is lot-controlled and the remaining shelf life is greater than 105 days from the time of receipt by Amazon
• Temperature-sensitive products must be able to withstand at least a minimum temperature of 50 degrees F and at least a maximum temperature of 100 degrees for the duration of the product's shelf life without adversely affecting product quality
• FBA accepts products that are subject to melting (like chocolates) between October 1 and April 30
Include the word “shamrock” in Amazon St. Patrick's Day product descriptions
We won’t get too much into the whole shamrock vs. clover debate (all shamrocks are clovers, while not all clovers are shamrocks), but all you need to know is that shamrock is the way to go when writing your Amazon product descriptions.
Most Amazon sellers know that selling great products is only half the battle. If no one is seeing the great products that you’re selling, then you’re not going to make any sales. That’s why it’s so important to have a clear strategy when writing your Amazon product descriptions.
“Clover” is the name of a crafting brand with numerous Amazon listings, so consumers searching for clover-related items will see crochet sets instead of St. Patrick's Day items if they just search for “clover.” To make sure your listings have maximum exposure, include “shamrock” and “St. Patrick's Day” in your Amazon product descriptions.
You should also consider optimizing your product descriptions for SEO, such as by omitting the period and apostrophe in “St. Patrick’s Day” so it reads "St Patricks Day." While grammar snobs will absolutely scoff at this, there’s compelling evidence that people don’t use apostrophes in search.
Whether including apostrophes negatively affects SEO is still unclear. But, we’d rather err on the side of attracting more potential buyers through organic search than risking lower placement on Amazon’s search engine results pages (SERPs) because of a staunch adherence to grammar.
So, test whether one version brings in more traffic than the other, and then optimize your listings based on the results.
Know your target demographics
While people of all ages celebrate St. Patrick's Day, young adults tend to have more enthusiasm than older folks.
In 2016, more than 70 percent of Americans between 18 and 24 years old celebrated St. Patrick's Day in some capacity. That’s double the number of seniors who celebrated, so keep this in mind when developing your selling strategies.
It’s no secret that millennials like to hit the bars and drink on St. Patrick's Day. 34 percent of 18- to 24-year-olds went to a bar or restaurant on St. Patrick's Day in 2016, so this is a key demographic to cater your listings to. Cheesy sunglasses, shamrock shot glasses, and alcohol-themed apparel are sure to attract millennial consumers looking to have a good time.
Maximize profits and shoot for the gold
As always, our main goal here is to help you increase sales and shoot for the gold by maximizing profits.
• Source plenty of St. Patrick's Day-themed accessories and apparel
• Don’t underestimate the power of listing lots of green products
• Use shamrock, not clover, in your Amazon product descriptions (and don’t forget to ignore the little voice in your head telling you to include apostrophes in St. Patrick's Day - sometimes certain grammar rules should be broken for the sake of getting better search rankings)
• Pay close to attention to products that will be must-haves for young adults looking to have a good time, such as shot glasses
Armed with these tips, you can end March feeling satisfied with your Amazon St. Patrick's Day saleswith a big boost to your bottom line and reach the pot of gold profits at the end of the rainbow.
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