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The Best Products And Strategies For Amazon Easter Sales

With the arrival of spring, Amazon Easter sales are the perfect welcome-to-Q2 gift for online sellers. In fact, Easter falls on April 1st in 2018, literally the first day of Q2. 

The sheer amount of Easter spending should motivate you to ready your Amazon store as soon as possible. According to a 2017 National Retail Federation (NRF) survey, Americans were projected to spend $18.4 billion on Easter products last year. That equated to approximately $146 per person, so expect that number to rise again in 2018.

The same survey reported that online Easter sales rose from 21.4% of total Easter sales in 2016 to 27% in 2017.

That’s an increase of over 26% year-over-year, which is clearly nothing to scoff at. 

To help you meet the high anticipated demand for Amazon Easter sales, we’ve got your back. We put together a handy list of popular items to source in advance of Easter along with selling strategies to help you stand out. That way, you can prepare your inventory with the right product mix—and maximize your selling potential for the holiday.

Let’s get crackin’!


Amazon Easter sales - colorful eggs.jpg



Amazon Easter sales start with candy


Much like Valentine’s Day sales, you may have guessed that Amazon Easter sales are driven by candy—and lots of it. Whether it’s chocolate Easter bunnies, Cadbury creme eggs, gummies, or holiday versions of branded classics, Easter revelers purchase sweets galore.

You might not believe this, but American’s spend more on candy for Easter than for Halloween.

In the six weeks before Easter in 2016, Statista reports that $3.48 billion in candy sales occurred in the U.S. And, the NRF survey from 2016 projected $2.4 billion in candy sales directly related to Easter.


Amazon Easter sales vs Halloween for candy.png

Of course, when it comes to selling chocolate on Amazon, you must adhere to Amazon’s temperature-sensitive product guidelines. See below:

Amazon Easter sales - temperature sensitive products.png

Amazon Easter sales - cadbury eggs

Consider sourcing a variety of candies, some temperature-sensitive, some not, such as:

Marshmallow Peeps



Egg-shaped candies

Popular candy brands’ Easter variations (Reese’s, Haribo, Tootsie Pops, etc.)

Gummies and chewy candies (like licorice)

Amazon Easter sales - Peeps Marshmallow Candy




Target Amazon Easter sales at younger shoppers


If the products you sell skew toward younger shoppers, your Amazon Easter sales may benefit. That’s because 18- to 24-year-olds spend an average of $157, 25- to 34-year-olds an average of $173, and 35- to 44-year-olds an average of $156 for Easter.

In contrast, 45- to 54-year olds spend an average of $143, 55- to 64-year-olds an average of only $117, and people aged 65 and older just $103 on average.


Average Easter Spending per Person in the United States (by Age Group) | Fundivo


That means toys and games, fun clothing, and treat-filled Easter baskets are must-source items.

Consider stocking up on Easter egg decorating kits and other holiday arts and crafts.


Amazon Easter sales -- egg decoration

Don’t forget to source popular name-brand products like this Lego Easter bunny and other Easter Lego sets.


Amazon Easter sales -- lego easter bunny

And remember to list some plush toys, like the stuffed Easter bunny below, as these make great gifts for all ages.


Amazon Easter sales -- plush bunny



Make sure to offer gift messaging and gift wrapping


Easter, like Chanukah, has become a holiday defined in part by giving gifts. That makes it essential to offer gift messaging and gift wrapping options to your customers.

You should also Consider offering these value-added services for free. This could help elevate your listing over a competitor’s in the eyes of potential consumers.

Amazon Easter sales - gift wrap

Here’s what Amazon says about how sellers can offer gift messaging and gift wrapping:


Amazon Easter sales -- gift messaging and gift wrapping


This saves your customers time and energy. Plus, it will help them remember your Amazon store when making future holiday purchases.

Thanks for reading, and we hope these Amazon Easter sales strategies help you break your sales record this year!


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