With the arrival of spring, Amazon Easter sales are the perfect welcome-to-Q2 gift for online sellers. In fact, Easter falls on April 1st in 2018, literally the first day of Q2.
The sheer amount of Easter spending should motivate you to ready your Amazon store as soon as possible. According to a 2017 National Retail Federation (NRF) survey, Americans were projected to spend $18.4 billion on Easter products last year. That equated to approximately $146 per person, so expect that number to rise again in 2018.
The same survey reported that online Easter sales rose from 21.4% of total Easter sales in 2016 to 27% in 2017.
That’s an increase of over 26% year-over-year, which is clearly nothing to scoff at.
To help you meet the high anticipated demand for Amazon Easter sales, we’ve got your back. We put together a handy list of popular items to source in advance of Easter along with selling strategies to help you stand out. That way, you can prepare your inventory with the right product mix—and maximize your selling potential for the holiday.
Let’s get crackin’!
Amazon Easter sales start with candy
Much like Valentine’s Day sales, you may have guessed that Amazon Easter sales are driven by candy—and lots of it. Whether it’s chocolate Easter bunnies, Cadbury creme eggs, gummies, or holiday versions of branded classics, Easter revelers purchase sweets galore.
You might not believe this, but American’s spend more on candy for Easter than for Halloween.
In the six weeks before Easter in 2016, Statista reports that $3.48 billion in candy sales occurred in the U.S. And, the NRF survey from 2016 projected $2.4 billion in candy sales directly related to Easter.
Of course, when it comes to selling chocolate on Amazon, you must adhere to Amazon’s temperature-sensitive product guidelines. See below:
Consider sourcing a variety of candies, some temperature-sensitive, some not, such as:
• Marshmallow Peeps
• Egg-shaped candies
• Popular candy brands’ Easter variations (Reese’s, Haribo, Tootsie Pops, etc.)
• Gummies and chewy candies (like licorice)
Target Amazon Easter sales at younger shoppers
If the products you sell skew toward younger shoppers, your Amazon Easter sales may benefit. That’s because 18- to 24-year-olds spend an average of $157, 25- to 34-year-olds an average of $173, and 35- to 44-year-olds an average of $156 for Easter.
In contrast, 45- to 54-year olds spend an average of $143, 55- to 64-year-olds an average of only $117, and people aged 65 and older just $103 on average.
Don’t forget to source popular name-brand products like this Lego Easter bunny and other Easter Lego sets.
And remember to list some plush toys, like the stuffed Easter bunny below, as these make great gifts for all ages.
Make sure to offer gift messaging and gift wrapping
Easter, like Chanukah, has become a holiday defined in part by giving gifts. That makes it essential to offer gift messaging and gift wrapping options to your customers.
You should also Consider offering these value-added services for free. This could help elevate your listing over a competitor’s in the eyes of potential consumers.
Here’s what Amazon says about how sellers can offer gift messaging and gift wrapping:
This saves your customers time and energy. Plus, it will help them remember your Amazon store when making future holiday purchases.
Thanks for reading, and we hope these Amazon Easter sales strategies help you break your sales record this year!
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